This month Akarana was delighted to host an immersive Queensland is Calling experience in partnership with Tourism and Events Queensland, bringing the spirit of the Sunshine State to life right here on the waterfront. Queensland is Calling is part of a major destination marketing campaign designed to show travellers new reasons to explore Queensland’s incredible experiences — from reef and rainforest to beach‑side getaways and beyond.
From the moment guests arrived, they were transported into a coastal escape. An audio‑visual beach display welcomed visitors, complete with sun‑soaked visuals and soundscapes that made you feel as if you were stepping straight onto Queensland’s golden sands. As guests moved through the space, they entered our main room via a themed hallway that evoked an underwater journey, giving the sense of diving deep beneath the surface before arriving at the heart of the event — a clever and immersive way to capture the imagination of guests and set the tone for the experience ahead.
The activation offered a captivating blend of destination storytelling and sensory engagement, showcasing Queensland’s stunning natural beauty and lifestyle in a way that was both memorable and inspiring. Akarana was proud to be the backdrop for this unique showcase, supporting Tourism and Events Queensland’s mission to bring Queensland is Calling to life for a New Zealand audience and spark wanderlust for travel north of the Tasman.
